News

The IFLA Section on Management and Marketing in collaboration with SirsiDynix has the pleasure to announce the IFLA International Marketing Award for 2007. Objectives of the Award:

• Reward the best library marketing project worldwide each year
• Encourage marketing in libraries
• Give libraries the opportunity to share marketing experiences

Please download application forms in Word or PDF format:
http://www.ifla.org/III/grants/marketing-award-form.doc
http://www.ifla.org/III/grants/marketing-award-form.pdf
Application must be written in one of the five official IFLA languages: English, French, Spanish, Russian and German and must be submitted before November 30, 2006 (including any supporting materials) to the following address:

Daisy McADAM
University of Geneva
Faculty of Economics and Social Sciences
40, Pont-d'Arve
1211 GENEVA 4
Switzerland
Tel. +41-22-7058048
E-mail: Daisy.McAdam@ses.unige.ch

Proposals Must:

• present new project of marketing for a library of any kind
• answer each question on the application
• give an explanation about the benefits of the project from a local perspective
• describe the components of the project as outlined in the application
• express the identified needs of the targeted customer(s) involved
• give a full description of the marketing strategy
• summarize the marketing project

All IFLA International Marketing Award proposals must reflect the above. Libraries and institutions are encouraged to describe the imaginative and inventive aspects of the projects.
Deadline: November 30, 2006